Frankenstein (Penguin Classics) 作者:Shelley, Mary Penguin Classics Amazon Story Frankenstein, or The Modern Prometheus, is a novel written by Mary Shelley, first published in 1818. It tells the story of Victor Frankenstein, a young scient…

About story アーサー・ミラーⅠ セールスマンの死 (ハヤカワ演劇文庫) 作者:アーサー ミラー 早川書房 Amazon Death of a Salesman: Penguin UK Edition (Penguin Modern Classics) 作者:Miller, Arthur Penguin Classics Amazon This is an overview of sto…

We finally finished the final presentation of New Enterprises, the most famous entrepreneurship lecture at MIT Sloan. The final assignment was the presentation for five minutes and QA for five minutes. We studied a lot about how to deliver…

Possible agenda for pitch Normally, pitch can be 5-7 mins, but you may need to deliver a shorter presentation like elevator pitch. Then, you need to focus on couple of topics as follows. Tell a story - make a connection Be very specific an…

7What are the components of MVBP? Value: end users can recognize the values of the product Pay: economic buyer can actually pay for the products Feedback: Through MVBP, you can collect feedback from users. MVBP of ATM ATM seems to be very …

Customer success matters because of sales growth Most of your revenue comes after the initial sale. Initial sale only generates 5-30 % of revenue and the rest, 70-95% comes from renewals and upsells. Create happy customers Leads from happy…

Fundamentals of startup finance Venture capital provides funds to build companies from the earliest stages to freestanding, mature organizations. Limited partners(LPs): institutional net worth investors providing capital to VC funds. They …

To understand companies' sales strategy and status, I will write down comprehensive lists of interview questions. Understand numbers Besides economics, we need to understand "where is a bottle neck" Potential lead Qualified lead to sales D…

Peloton Peloton made toning your glutes feel spiritual. But should Jesus be part of the class? - The Washington Post Peloton is the major exercising kit and we studied its marketing and business strategy in early period. Who is the custome…

Dragon's Den www.youtube.com Cheeky Chompers sell baby products and two ladies made presenation in front of investors. Their feedbacks were really terrible. However, after this program, their sales recorded over 1M GBP. What is your core W…

In this class, we have some role-playings in a startup negotiation situation Scenario 1: Emotional conflict - Understanding the connection between emotion and preparation in negotiation- Understanding how emotion makes it hard to hear what…

For what kind of products we should adopt Field Sales? Field sales is a DIRECT selling motion referring to the selling ofproducts or services by sales reps outside the office.Sales people literally go out into the “field” to meet with pros…

Market segments People tend to put more weights on demographic because it is identifiable. However, psychographic is more important actually. Demographics are just correlating with psycographic. The one of the most sophisticated organizati…

Power of viral video www.youtube.com Dollar shave club is the brand all the people in the marketing industry know. However, no one knows why it is excellent and why it is not worth. This video cost just $4500 and generated countless leads …

Facts about sales through partnership ~80% of B2B companies leverage partnerships Partners can boost your entire GTM engines Partners really cares about technical support and reliability of product Many good partnerships have 30,60,90 days…

What is Primary Market Research In 24 steps in the disciplined entrepreneurship program, the first step is market segmentation. We brainstorm potential markets and get more insights about segmentation. WHO IS YOUR CUSTOMER? WHY THEY PAY FO…

Entrepreneurial Negotiation is basically about negotiation, but it is focusing on startup negotiation. Why is it so specific to startup negotiation? Because startup landscapes is massively different from other negotiations. They don't have…

CAC and LTV CAC(Customer acquisition cost) and LTV(Live time value) are the most important financial metrics to measure your GTM strategy. GTM strategies are no longer funnel structure, it would be 4 different looping process. Lead Qualifi…

Background He is alumnus of Ycombinator and we were in the same study group. He is a really good person and understands how startup works. TAM One of his advice is the size of TAM. Let's aim over 10B market because market share doesn't mat…

Disciplined entrepreneurship ビジネス・クリエーション! ---アイデアや技術から新しい製品・サービスを創る24ステップ 作者:ビル・オーレット ダイヤモンド社 Amazon The professor of New Enterprises is Bill Aulet, one of the most famous professors …

Diving into the entrepreneurial world I decided to dive into the entrepreneurial world as an experiment because I have been really interested in this field, and some ideas came to mind after staying here at MIT. Undoubtedly, MIT is one of …