Day 84 in MIT Sloan Fellows Class 2023, New Enterprises 8, Pitching your idea

Possible agenda for pitch

Normally, pitch can be 5-7 mins, but you may need to deliver a shorter presentation like elevator pitch. Then, you need to focus on couple of topics as follows.

1. Tell a story - make a connection
   • Be very specific and personal. Don't be generous.
   • user or buyer persona is a great place to start.
   • Highlight urgency, desired & possible state, value proposition
2. Introduction - company name, logo, tagline
   • Focus on benefits
   • Differentiate you from alternatives
   • Make it very visual
   • three key points
3. Target customer, pain
   • Who, why, why now, who pays
4. TAM/ROI/Why does this matter
5. Your solution
   • use visuals(What)
   • Pricing(How much)
6. Competitive positioning/ advantage
   • 2x2 chart
7. Buying process/ GTM strategy / Business model
   • COCA, market penetration
   • LTV, business model, pricing assumption
8. Financials
   • Units installed
   • Costs
   • Key milestones
   • Value of company estimation
9. Team
   • Team members
   • Roles and qualification
   • Future growth plan
10. Summary and "ask"
    • How much are you asking them for?
    • What are the possible exists?
    • returns