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Day 107 in MIT Sloan Fellows Class 2023, M&A and PE 2 "M&A structure and Pepsi-Quaker cases"

Type of merger

Reading: Forms of Takeover: Mergers

 

  • Statutory merger: In a statutory merger, the acquiring firm absorbs the assets and liabilities of the target company and the target company ceases to exist.
     
  • Subsidiary merger: In a subsidiary merger, in contrast, the target company remains a legally independent entity and becomes a legally independent subsidiary of the acquirer.

Process of merger

Reading: Forms of Takeover: One Step vs. Two Step Mergers

 

One step merger

  • One way to go is that the buyer and seller jointly negotiate a merger agreement.
  • In practice, all that is required is a simple majority (>50%) for the deal to pass, though some incorporation documents or state laws may require a supermajority vote.
  • The main advantage of the one step merger is that the acquiring company does not have to deal with the individual shareholders of the target company

Two step merger

  • The acquirer first gains control over the target's shares and subsequently merges the companies.
  • The second step then is to merge the companies. Depending on the fraction of shares acquired in the first step, this can generally take the form of a so-called long-form merger or a short-form merger:
    • Long form: If the acquiring company has acquired more than 50% but less than 90% of the shares, the target company is required to issue a proxy statement, call and hold a (special) meeting of its shareholders, and obtain the required shareholder votes.
    • Short form: If the acquirer controls more than 90% of the votes after the first step, it can merge the companies without a vote of the target shareholders (at least under Delaware law).

Pepsi and Quaker case

PepsiCo's Bid for Quaker Oats (A) - Case - Faculty & Research - Harvard Business School

  • 100% share offer means some uncertainty of share price fluctuations
  • Not exclusive deal
  • Some potential synergies between Pepsi and Quaker
    • Distribution system
    • Negotiation power to retail and suppliers
    • Shared resources
    • International expansion
    • Collaborative R&D for tropicana
  • Share price after acquisition without fluctuation would be calculated by the post-merger company share price. Given information, (TARGET COMPANY A: $x1, y1 ; COMPANY B: $x2, y2)  TARGET COMPANY will receive (buying_price*y1+x2*y2)/(y1+y2) - x1
  • In a share deal, we set an exchange rate between two companies. However you can set flexible rules based on both intentions as follows.

  •  Some fixed ratio collar would be possible as well.
  • Quaker went to Coke, and its boarding member provided more competitive price than Pepsi. However, its shareholder did not welcome this decision and Pepsi was back to the deal.
  • Anticipation is key. Anticipating overbids impact and shareholder vote action.