Day 68 in MIT Sloan Fellows Class 2023, Strategic leadership communication 1, Style and Credibility

The basic structure of communciation

Five interactive variables

• Communicator
• Message
• Channel
• Audience
• Culture

Communicatio style

When you should use tell/sell style?

• You have sufficient information
• You do not need to hear others' opinions, ideas or inputs
• You want to control the message content

When to use the consult/join style?

• You do not have sufficient information
• You want to understand others' opinions, ideas or input
• You want to involve your audience and gain their buy-in

And you can use combination of these styles.

Credibility

There are several factors for credibility, but the following components are main ones.

• Rank
• Goodwill(Track record, trustworthiness)
• Expertise
• Image
• Common ground