The basic structure of communciation
Five interactive variables
- Communicator
- Message
- Channel
- Audience
- Culture
Communicatio style
When you should use tell/sell style?
- You have sufficient information
- You do not need to hear others' opinions, ideas or inputs
- You want to control the message content
When to use the consult/join style?
- You do not have sufficient information
- You want to understand others' opinions, ideas or input
- You want to involve your audience and gain their buy-in
And you can use combination of these styles.
Credibility
There are several factors for credibility, but the following components are main ones.
- Rank
- Goodwill(Track record, trustworthiness)
- Expertise
- Image
- Common ground
